• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.

Please note that this programme is offered in January for students starting Year 1 entry only.

Year 1 Semester 1

Management in a Global Context Introductory Microeconomics Introduction to Accounting Option

Semester 2

Enterprise and its Business Environment Business Skills Introductory Macroeconomics Introduction to Finance

Year 2 Semester 1

Fundamentals of Marketing Human Resource Management Commercial Law Intercultural issues in Business and Management

Semester 2

Operations Management Management Theories in Practice Marketing Perspectives (mandatory) Option

Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.

Year 3 Semester 1

Research Methods Consumer Behaviour Option Option or elective

Semester 2

Strategic Management Marketing Communications Business Analysis and Consulting Option or elective

Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4 Semester 1

Leisure Marketing International Business

Semester 2

Digital Marketing Global Trends and Ethics

No optional courses are available in Year 4 (subject to change).

Across Both Semesters

Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.

所属院系

进入哪个院系学习？ Edinburgh Business School

中国学生入学要求

为来自中国的学生设计 A good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. IELTS - 6.5; Heriot-Watt English - C; PTE Academic - 58-64; TOEFL IBT - 90; Cambridge (New) - 176-184; Cambridge (Old) - FCE (grade A), CAE (grade C); Trinity ISE II - Pass in all components.

课程信息

学制：全日制(4 年)

学费：د.إ58,800.00 (¥ 101,842) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE