• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is an extremely broad field encompassing a range of business activities that have been estimated to account for approximately 45 percent of Gross National Product (GNP). It involves such matters as the search for new product opportunities, product development and management, distribution, advertising and promotion, sales, sales management and post-sale activities. People employed in advertising (agencies, clients, broadcast and print media), research firms, wholesalers, retailers, logistics and transportation firms of every kind are part of the marketing segment of our economy.

Every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs marketing people to discover, measure and analyze markets; develop and manage products and services; manage storage and distribution; create and manage advertising, promotion and sales; establish coherent pricing policies; and maintain positive customer relations.

The Marketing degree gives our students the opportunity to gain quantitative and qualitative skills in the field. Moreover, there is sufficient flexibility in our program to allow our students to seek additional courses to fit their needs and interests in areas outside of marketing.

Student Learning Outcomes

The B.S. in Marketing seeks to measurably enhance students’ skills, knowledge, and abilities in the areas of:

• Problem solving and critical thinking.
• Written and oral communication.
• Application of information and research technology.
• Strategic planning and implementation.
• Tactical marketing expertise.

所属院系

进入哪个院系学习？ David Nazarian College of Business and Economics

中国学生入学要求

为来自中国的学生设计 Students will be considered for admission to CSUN if they meet the following requirements: Have earned a minimum grade point average (GPA) of 3.0 on a 4.0 grading scale, or an average of "B" grades on an "A - F" letter grading scale. An international first-time freshman is a student applying to a bachelor's degree program who has not completed any post-secondary course work at a college or university. English language requirements: IELTS Academic - International English Language Test System: 6.0 or higher; iTEP Academic - International Test of English Proficiency - 5.0 or higher; PTE Academic - Pearson’s Test of English - 45 or higher; TOEFL - Test of English as a Foreign Language: Internet Based score: 61, Paper-based score: 500. We do not accept TOEFL ITP.

课程信息

学制：全日制(120 学分)

学费：US$7,038.00 (¥ 45,563) /年

开学时间：2022八月28日, 2022一月22日

申请截止日期：31 May 2022, 31 October 2022

留学地点：David Nazarian College of Business and EconomicsBookstein Hall, Room 3105,18111 Nordhoff Street,NORTHRIDGE,California,91330, United States