• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Incoming freshmen with a strong high school academic performance and an expressed interest in graduate Marketing study are eligible to join our five-year program, which leads to the completion of both a Bachelor of Science (BS) and a Master of Science in Digital Marketing degree in five years.

The graduate program prepares students for the exciting world of digital marketing offering courses in e-commerce, mobile marketing, online advertising, web analytics and search engine marketing. The three-tiered foundation of marketing strategy, web technology and digital marketing tactics prepares our students for a wide variety of digital marketing roles, including managers, strategists and analysts.

Sample Program of Study

Summer

Foundation courses (WGB 520 and WGB 521) are required for any student without an undergraduate degree in a business-related field.

WGB 520 Introduction to Economics and Statistics

WGB 521 Fundamentals of Management

Fall

MK 661 Marketing Management

MK 670 Digital Advertising

MK 680 Applied Topics in Digital Marketing

CS 500 Intro To Structured Programming

Spring

MK 651 Marketing Research

MK 671 Marketing Analytics

MK 680 Applied Topics in Digital Marketing

CS 553 Web Design with Java

Late Spring

MK 658 Consumer Behavior

CS 550 Dynamic Web Page Development

MK 688 Capstone Thesis or MK 689 Capstone Project

所属院系

进入哪个院系学习？ Sacred Heart University-Jack Welch College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have completed all secondary schools and college/universities attended. English Language Requirements: TOEFL PBT: 550; TOEFL iBT: 80; IELTS: 6.5; EIKEN Pre-1; Cambridge Advanced English: 58.

课程信息

学制：全日制(5 年)

学费：US$41,150.00 (¥ 266,401) /年

开学时间：预计在八月 2022

申请截止日期：预计在November 2022

留学地点：Sacred Heart University-Jack Welch College of Business5151 Park Avenue,FAIRFIELD,Connecticut,06825, United States