• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Students of advertising will develop and hone critical and creative thinking skills. Students will develop an understanding of the intended audience and use that understanding to create relevant messages, using powerful verbal and visual imagery capable of communicating the intended message(s) in order to capitalize on organizational opportunities and solve communication problems. The skills necessary for creating persuasive messages and developing the means to expose those messages to the intended audience will be learned in this program. These skills include the ability to conduct research to measure program needs, develop program quantifiable objectives and focused strategies, implement state-of-the-art tactics and develop the tools to measure a program’s return on investment.

Advertising is the creative expression of strategic persuasive communication. As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Examples of advertising media include magazines, newspapers, television, radio, online, outdoor/transit and alternative.

Students seeking to major in advertising may pursue one of the following options:

• General advertising major (32 hours): prepares students for account management and media buying
• Creative specialization: prepares students for careers in art direction (37-39 hours) or copywriting (35-39 hours); students are competitively selected for this specialization based on an application process initiated after the first phase of coursework in the major
• Consumer specialization (32 hours): prepares students for careers in consumer research/insight development; students are competitively selected for this specialization based on an application process initiated after the first phase of coursework in the major

Career Opportunities:

Graduates find employment at advertising or public relations agencies, advertising, public relations, or promotional departments of businesses, industries and government agencies and with traditional and nontraditional media outlets.

所属院系

进入哪个院系学习？ College of Communication and Information Sciences

中国学生入学要求

为来自中国的学生设计 Students completing a high school diploma equivalent to U.S degree. International applicants must submit an official qualifying English Proficiency test score: TOEFL iBT score of 79 and above; TOEFL paper-based score of 550 and above; IELTS score of 6.0 or above; Pearson’s Test of English score of 54 or above; Duolingo English Test score of 51 or above.

课程信息

学制：全日制(120 学分)

学费：US$30,250.00 (¥ 195,835) /年

开学时间：2022八月18日, 2022一月12日

申请截止日期：1-Oct-22

留学地点：College of Communication and Information SciencesTisch Student Services & External Relations,TUSCALOOSA,Alabama,35487, United States