• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is the field of business concerned with the identification and analysis of consumer and business market needs and the development and management of marketing programs to satisfy those needs. Marketers are responsible for market strategy, product development and management, development and execution of promotional programs, management of distribution systems, and pricing for targeted domestic and international market opportunities based on an understanding of consumers generated by marketing research and analysis of primary and secondary market data.

Master of Science degree in marketing (MS) with two specializations and two focused areas of study:

Digital and Social Media Marketing Specialization

The Digital and Social Media Marketing specialization involves a deep dive into the new world of digital marketing, with an overview course in social media–based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing. The world of digital and social media marketing is growing rapidly, with firms around the world scrambling to add digital components to their marketing strategies.

Marketing Analytics Specialization

The Marketing Analytics specialization involves a heavy curriculum in statistics and SAS programming emphasizing data analysis and data mining. Graduates with this specialization earn a SAS/Data Mining Certification and are prepared to sit for the SAS programming certificate. Marketing Analytics graduates are highly sought after by a wide variety of organizations because of their ability to work with “Big Data.”

The Accelerated Master's Program (AMP):

The Accelerated Master’s Program (AMP) in Marketing (formerly the University Scholars Program) allows academically gifted undergraduate majors in Marketing or with a double major which includes Marketing to begin taking graduate courses after 90 hours of undergraduate study. This will in many cases allow them to complete both the BA and the MS degree in four years. Once admitted, an AMP student is approved to take up to 15 hours of graduate courses that will count towards both the bachelor’s and graduate degrees.

Digital and Social Media MarketingMarketing Analytics

所属院系

进入哪个院系学习？ Culverhouse College of Business

中国学生入学要求

为来自中国的学生设计 International application must hold the equivalent of a U.S. four-year bachelor’s degree from an accredited institution to be eligible for graduate admission. English Language Requirements: Test of English as a Foreign Language (TOEFL): The minimum score for admission to a degree program or for non-degree admission is 79 on the internet-based TOEFL (iBT). International English Language Testing System (IELTS): The minimum score for admission to a degree program or for non-degree admission is 6.5. Pearson Test of English (PTE): The minimum score of admission to a degree program or for non-degree admission is 59.

课程信息

学制：全日制(30 小时)在线/远程学习(30 小时)

学费：

开学时间：预计在八月 2022

申请截止日期：

留学地点：Culverhouse College of Business361 Stadium Dr,TUSCALOOSA,Alabama,35487, United States