• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Course summary

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.

Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.

We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.

所属院系

进入哪个院系学习？ Westminster Business School

中国学生入学要求

为来自中国的学生设计 For entry to a Master's degree that requires a UK 2:2 degree, you will typically need to have one of the following: Bachelor degree from 211, 985 or top national universities with an overall average grade of 70%; Bachelor degree from national universities with an overall average grade of 75%; Bachelor degree from high-ranking private universities with an overall average grade of 75%; Master degrees with an overall average grade of 70%. For entry to a Master's degree that requires a UK 2:1 degree, you will typically need to have one of the following: Bachelor degree from 211, 985 or top national universities with an overall average grade of 75%; Bachelor degree from national universities with an overall average grade of 80%; Bachelor degree from high-ranking private universities with an overall average grade of 80%; and Master degrees with an overall average grade of 75%. Master's degrees – Students need an IELTS 6.0 overall with a minimum 5.5 in each component. Some courses require 6.5 or higher overall and component scores.

课程信息

学制：全日制(1 年)

学费：£19,000.00 (¥ 171,568) /年

开学时间：2022九月

申请截止日期：

留学地点：Marylebone Campus35 Marylebone Road,LONDON,CAMDEN,NW1 5LS, England

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