• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ **Hull is a marketing professional’s dream. Here, as part of the Hull University Business School, you’ll study the latest marketing concepts, work on live business project for international brands and be fully supported by passionate and expert staff, who offer practical, hands on experience.**Marketing is one of the fastest growing industries and this course prepares you for a range of careers.You’ll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media.You’ll explore market dynamics, marketing communications and branding while discovering the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society.Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. This year, as part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.You’ll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV.Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.Extend your studies by spending a year abroad at one of our partner institutions.**Official Team GB partners**Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it.What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership.We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else.Find out more at hull.ac.uk/teamgb

所属院系

进入哪个院系学习？ Faculty of Business, Law and Politics

中国学生入学要求

为来自中国的学生设计 Successful completion of the Year 1 of a Dazhuan (including Gaozhi and Gaozhuan) Diploma with a minimum grade of 75%. International English Language Testing System (IELTS)- Academic Test (all test centres) 6.0 overall (with a minimum 5.5 in each skill) 5.5 overall with 5.5 in each skill accepted for entry to degrees with integrated foundation year.

课程信息

学制：全日制含国外学习机会(4 年)

学费：£14,800.00 (¥ 132,422) /年

开学时间：2022九月20日

申请截止日期：

留学地点：The University of HullCottingham Road,Hull,Kingston Upon Hull,HU6 7RX, England