• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The undergraduate curriculum in Public Relations will prepare students for professional careers in myriad fields related to corporate, nonprofit, public affairs, and media-based communication, by incorporating theory, research, and practice to provide a deeper understanding of media relations, intercultural affairs, digital expression, ethics and crisis communication, and campaign strategy.

The program is designed to offer an array of methodological and real-world based tactics for building complex messages and efforts on both an interpersonal and public scale. Students graduating from the program will have the knowledge and tools to compete with the most elite communicators, armed with talents on how to influence public opinion, develop relationships in the public and private sectors, design effective campaigns, and use innovation to solve complex and critical problems.

Program Learning Outcomes

Upon completion of a Bachelor of Science in Public Relations, students will be able to:

Develop skills and competencies based upon both the science and the art of public relations. Develop an understanding of the business of public relations and the commercial knowledge necessary to function effectively as a public relations practitioner. Comprehend that the public relations process involves a number of stages including research, strategic planning, action, and evaluation. Develop an effective sense of communication effectiveness in terms of both written and oral communication. Develop an appreciation for and an understanding of communication theory and research. Develop an understanding of media relations for both traditional print/broadcast media, as well as for emerging social/digital media. Develop an appreciation for and an understanding of how public relations study at Boston University can be implemented into practical application via internship and PRLab experiences.

所属院系

进入哪个院系学习？ College of Communication

中国学生入学要求

为来自中国的学生设计 Other English Language Requirements: TOEFL Paper Based score range of at least 577-600.

课程信息

学制：全日制(MINIMUM OF 128 学分)

学费：US$54,720.00 (¥ 354,252) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：College of Communication640 Commonwealth Avenue,BOSTON,Massachusetts,02215, United States