• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Students in the Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. Boston University’s master’s in Global Marketing Management also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. Through these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.

Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:

An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities. An understanding of the unique aspects of different regions of the world and how they are positioned for global markets. The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services. An appreciation of the complexity of global production and distribution. Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness. Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations. The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions. The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques. Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy. The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies. Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.

所属院系

进入哪个院系学习？ Metropolitan College

中国学生入学要求

为来自中国的学生设计 Applicants with a four-year bachelor’s degree from a recognized college or university or with equivalent international education may apply for admission. Other English Language Requirements: TOEFL Paper Based score of at least 550.

课程信息

学制：全日制(TOTAL OF 40 学分)

学费：US$54,720.00 (¥ 348,123) /年

开学时间：预计在五月, 九月 2022

申请截止日期：预计在June, November 2022

留学地点：Metropolitan College1010 Commonwealth Avenue, 3rd Floor,BOSTON,Massachusetts,02215, United States