• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Offered in collaboration with Boston University College of Communication

Practical, cutting edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College.

Our evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing students to compete in the fast-paced, ever-changing world of communication—whether they are newly entering the field or seeking to enhance their industry knowledge and experience.

Students can customize the advertising program by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure students master the arts of presenting a pitch and working collaboratively.

Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:

Interactive media Branding and creative development Advertising management and strategy International marketing Mass communication

Learning Outcomes: An ability to solve contemporary marketing problems from strategic, creative, and technological perspectives; A sound understanding of the principles of digital advertising; Proficiency in the communication of ideas using coherent persuasive skills in writing and oral presentation.

Degree?Requirements

The MS in advertising consists of 10 courses for a total of 40 credits.

所属院系

进入哪个院系学习？ Metropolitan College

中国学生入学要求

为来自中国的学生设计 Applicants with a four-year bachelor’s degree from a recognized college or university or with equivalent international education may apply for admission. Other English Language Requirements: TOEFL Paper Based score of at least 550.

课程信息

学制：全日制(TOTAL OF 40 学分)

学费：US$54,720.00 (¥ 348,123) /年

开学时间：预计在八月 2022

申请截止日期：预计在June, November 2022

留学地点：Metropolitan College1010 Commonwealth Avenue, 3rd Floor,BOSTON,Massachusetts,02215, United States