• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The MS in Media Science curriculum is meant to provide core, structured learning in the study and application of media theory, media and content design, and media and content evaluation. In the general MS in Media Science curriculum, students will specialize in how to create, distribute, and evaluate media messages in a strategic manner and will be able to pursue careers in the following strategic media areas: media design and content creation, message development and dissemination, analysis and evaluation, and social media management. Also, these students will be able to pursue doctoral study in the field of communication, with particular foci on media effects and processes, health communication, political communication, marketing communication research, and media and message design and evaluation. In the specialized Marketing Communication Research concentration, students will be prepared and qualified for positions as research analysts and research managers in marketing research companies or in the research departments of firms specializing in media, advertising, public relations, marketing communication research, political campaigning, health communication, and international communication.

Program Outcomes

MS in Media Science students will:

Obtain advanced media-related knowledge, skills, and proficiencies for strategically creating, managing, and evaluating media performance.

Utilize theory and cutting-edge research findings in developing and executing strategic media strategies and evaluation approaches for media content and practices.

Demonstrate research and professional knowledge, skills, and proficiencies that lead MS students to excel in the following areas pertinent to professional careers: strategic media planning, content creation and media design, media message development and dissemination, and analysis and evaluation of media messages and media campaigns.

Demonstrate comprehensive media-related knowledge, skills, and proficiencies that prepare MS students for advanced academic study—particularly at the doctoral level—in the field of communication, with specialized foci on media effects and processes, health communication, political communication, marketing communication research, and media and message design and evaluation.

MS students in the specialized Marketing Communication Research concentration will:

Understand all the phases involved in the execution of a scientific research project and describe the tasks associated with each phase.

Demonstrate the capacity to develop, validate, and use measuring instruments that are suitable for capturing audience and media-user characteristics.

Utilize advanced mainstream statistical computations and analyze relationships among factors that influence media consumer values, beliefs, attitudes, intentions, and behaviors.

Demonstrate the capacity to transform numerical findings into recommendations to which a client can relate and act upon.

Be prepared and qualified for a position as a research analyst or research manager in a marketing research company/consumer insights company or the research or consumer insight department of firms specializing in media, advertising, public relations, marketing communication research, political campaigning, health communication, and international communication.

所属院系

进入哪个院系学习？ College of Communication

中国学生入学要求

为来自中国的学生设计 Applicants with a four-year bachelor’s degree from a recognized college or university or with equivalent international education may apply for admission. Other English Language Requirements: TOEFL Paper Based score of at least 550.

课程信息

学制：全日制(32 学分)

学费：US$54,720.00 (¥ 348,123) /年

开学时间：预计在五月, 九月 2022

申请截止日期：预计在May 2022

留学地点：College of Communication640 Commonwealth Avenue,BOSTON,Massachusetts,02215, United States