• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

WHY THIS PROGRAMME

• You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
• You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
• You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
• You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.
• Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.
• We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
• Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.

CAREER PROSPECTS

Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.

所属院系

进入哪个院系学习？ Adam Smith Business School

中国学生入学要求

为来自中国的学生设计 Students need to hold Bachelors Degree. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

课程信息

学制：全日制(12 个月)

学费：£23,000.00 (¥ 207,688) /年

开学时间：2022九月27日

申请截止日期：预计在May 2022

留学地点：University of GlasgowThe Fraser Building,65 Hillhead Street,Glasgow,Glasgow, City Of,G12 8, Scotland