• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Bring your creative expertise online

Learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, as you become a 21st-century storyteller.

Earn your Master of Science in Digital Marketing (MSDM)

Marketing has gone digital, and marketing professionals in all areas – product development, advertising, distribution, research, customer relations and more – must be equipped with the interactive, creative expertise to excel online.

This program prepares you to meet the exponentially growing demand for digital marketing leaders. Through the program, you will:

• Develop and evaluate marketing plans that harness the power of digital media
• Use the wealth of data available to digital marketers to segment markets and position brands
• Use social media to promote brands and engage customers
• Optimize web sites to maximize search-engine rankings
• Interpret click-through analytics to evaluate online advertising efforts

Complete your customized digital marketing program in as little as 15 months

• The MSDM degree operates on a trimester schedule and can be completed in 15 months by attending class three nights a week – or, you can attend one or two classes per week for a longer period of time.
• The digital marketing certificate is an introduction to the digital marketing industry, and courses can be applied toward the master's degree.

所属院系

进入哪个院系学习？ Sacred Heart University-Jack Welch College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have completed a bachelor's degree from an accredited institution. English Language Requirements: TOEFL PBT: 570; TOEFL iBTL: 80; IELTS: 6.5 (EXCEPTION: Computer Science, IT, Chemistry, Healthcare Informatics may consider IELTS 6.0); SHU ESL Exam: 80% (must be approved by SHU); PTE: 62; iTEP: 5; Cambridge Advanced English: 58; Completion of ELS 112 or EF Level C1.

课程信息

学制：全日制(15 个月)

学费：

开学时间：2022六月1日

申请截止日期：

留学地点：Sacred Heart University-Jack Welch College of Business5151 Park Avenue,FAIRFIELD,Connecticut,06825, United States