• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills, and import/export operations and logistics.

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities. Marketers also are responsible for developing and managing products and services, along with promotion, distribution, and pricing appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. These include sales and sales management, services marketing, retailing, brand management, market research, distribution and logistics, and advertising.

Specializations

The internationalization of business is a critical reality to those operating in the modern business world. Understanding cross-cultural differences in markets and business practices and adopting an international competitive mindset is critical to the success of today's business leaders. The international business specialization is designed for students who are interested in entering the international arena. This program is designed for students of any major, with electives that span such areas as marketing, management, economics and finance. Due to the nature of international business, this specialization requires 12-15 total hours, including an overseas study component.

Career Opportunities:

Numerous opportunities exist for students with marketing degrees. Some of those include sales, branding, supply chain, marketing research analysis, retail and purchasing, import/export operations, and logistics management. At the doctoral level, most graduates take on professorial positions.

所属院系

进入哪个院系学习？ Culverhouse College of Business

中国学生入学要求

为来自中国的学生设计 Students completing a high school diploma equivalent to U.S degree. International applicants must submit an official qualifying English Proficiency test score: TOEFL iBT score of 79 and above; TOEFL paper-based score of 550 and above; IELTS score of 6.0 or above; Pearson’s Test of English score of 54 or above; Duolingo English Test score of 51 or above.

课程信息

学制：全日制(120 学分)

学费：US$30,250.00 (¥ 195,835) /年

开学时间：2022八月18日, 2022一月12日

申请截止日期：1-Oct-22

留学地点：Culverhouse College of Business361 Stadium Dr,TUSCALOOSA,Alabama,35487, United States