• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Through the online MS in Marketing, specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an ever-changing and competitive field from one of the best business schools in the country. Not only that, UA is a leader in data management and analytics education. The online format allows you to learn from the same on-campus faculty who are leading the nation in this area.

This degree program will teach you to evaluate marketing campaigns based on a myriad of data - a skill set that is much-needed in our current workplace. You will also develop other critical skills such as communication and time management. Along with traditional marketing courses like Product Design Marketing Strategy and Global Market Management, you will also take courses such as Data Mining and Advanced Marketing Analysis.

The online MS in Marketing with a specialization in Marketing Analytics program consist of 33 hours of coursework. Students will complete online classes in marketing analysis and data mining.

Marketing Courses

MKT 530 Advanced Marketing Analysis IBA 550 Global Business IBA 555 Global Marketing Management IBA 560 Advanced Import/Export Strategy MKT 596 Capstone Project Marketing Elective

Statistics Courses

ST 560 Statistical Methods ST 521 Statistical Data Management ST 522 Advanced Statistical Data Management ST 531 Data Mining I ST 532 Advanced Data Mining

所属院系

进入哪个院系学习？ Culverhouse College of Business

中国学生入学要求

为来自中国的学生设计 International application must hold the equivalent of a U.S. four-year bachelor’s degree from an accredited institution to be eligible for graduate admission. English Language Requirements: Test of English as a Foreign Language (TOEFL): The minimum score for admission to a degree program or for non-degree admission is 79 on the internet-based TOEFL (iBT). International English Language Testing System (IELTS): The minimum score for admission to a degree program or for non-degree admission is 6.5. Pearson Test of English (PTE): The minimum score of admission to a degree program or for non-degree admission is 59.

课程信息

学制：在线/远程学习(33 学分)

学费：

开学时间：2022八月26日, 2022一月18日

申请截止日期：

留学地点：