• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

About the course

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.

You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

What you'll study

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring and CV writing workshops. Students can also gain experience of working with business through a year in industry or short-term internships and projects.

所属院系

进入哪个院系学习？ Hull University Business School

中国学生入学要求

为来自中国的学生设计 The majority of our taught Masters programmes / research Masters programmes and PhDs require that you hold a qualification equivalent to an upper second-class Bachelor Honours (or 2.1), although some programmes, especially PhDs may have higher entry requirements. We generally consider Bachelor degree awarded by a nationally recognised higher education institution in China to be comparable to a UK Bachelor Honours degree. Lower second-class (2.2) equivalen - Overall grade of 70%. We may be able to accept a minimum grade of 65% if you have studied at a prestigious University as defined by the Ministry of Education. Upper second-class (2.1) equivalent - Overall grade of 75 %. We may be able to accept a minimum grade of 70% if you have studied at a prestigious University as defined by the Ministry of Education. International English Language Testing System (IELTS)- Academic Test (all test centres) 6.0 overall (with a minimum 5.5 in each skill) 5.5 overall with 5.5 in each skill accepted for entry to degrees with integrated foundation year.

课程信息

学制：全日制(1 年)

学费：£9,600.00 (¥ 86,687) /年

开学时间：2022五月31日, 2022九月6日

申请截止日期：

留学地点：University of HullAdmissions Office,Cottingham Road,Hull,Kingston Upon Hull,HU6 7RX, England