• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.

Curriculum

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.

Program Outcomes

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

• Develop an advertising campaign
• Manage the rollout of a new product to market
• Use social media to reach potential customers
• Analyze consumer trends and buying behavior to formulate a marketing strategy
• Develop tactics to achieve record-breaking sales
• Build and protect a strong brand
• Develop a new product from idea to commercialization

所属院系

进入哪个院系学习？ College of Business Administration

中国学生入学要求

为来自中国的学生设计 High school graduates who have never attended another college or university must submit evidence of graduation from an accredited high school or submit passing scores on the General Educational Development (GED) test. English language requirements: TOEFL iBT score 80; TOEFL PBT score 550; IELTS Academic overall score 6.5; Listening, Writing, Reading, Speaking score 6; PTE Academic overall score 54 Listening 47, Writing 56, Reading 51, Speaking 53.

课程信息

学制：须出席的在线/远程学习(120 小时)

学费：US$34,250.00 (¥ 221,731) /年

开学时间：2022八月23日

申请截止日期：预计在February 2023

留学地点：College of Business Administration601 S Morgan Street,11th floor,CHICAGO,Illinois,60607, United States