• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is the management of exchange processes that satisfy individual and organizational objectives. The study of marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development.

Common responsibilities within marketing include personal selling, sales force management, promotional strategy, product design, marketing research and customer service.

Program objectives

At graduation, Fisher College of Business graduates:

• Will posses strong analytical and problem-solving skills to identify and critically assess problems facing contemporary businesses
• Will demonstrate in-depth knowledge of human resources
• Will possess a global perspective and can critically evaluate the international context a contemporary business operates in
• Can identify and assess ethical issues surrounding business decisions
• Are able to work effectively in a team-based environment
• Can demonstrate professional deportment and effective oral and written communication skills

Possible careers

Marketing jobs are available in situations such as manufacturers and channel of distribution members such as retailers and wholesalers. Providers of many types of services, including health care, financial services (including banking), travel, legal services, and information services, also hire marketing executives. Not-for-profit organizations also have marketing professionals.

Many marketing graduates begin their careers in sales and customer service. This experience enables them to develop the knowledge of customer needs and wants, customer buying processes and their competition. This knowledge enables the marketing graduate to quickly move to greater sales responsibility or responsibility over the broader range of marketing issues within the organization. This can also lead to general management responsibility for the organization’s total operation.

所属院系

进入哪个院系学习？ Fisher College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have successful completion of the minimum college prep requirements. High school performance (class rank and GPA), including participation in accelerated programs like Honors, AP and IB. Other English Language Requirements: 550 or higher on the paper-based Test of English as a Foreign Language(TOEFL).

课程信息

学制：全日制(4 年)

学费：US$34,989.00 (¥ 226,515) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Fisher College of Business2100 Neil Avenue,COLUMBUS,Ohio,43210, United States