• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

This short postgraduate marketing course* introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You can choose to study a range of topics including:

• the external context in which international businesses operate and the opportunities and challenges posed
• the internal processes that occur within a consumer´s mind and how to choose corresponding marketing strategies
• management of internal and external communications aimed at creating a favourable point of view among stakeholders
• data analytics for managers, including the technical aspects of collecting and organising data

Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.

Your future

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

所属院系

中国学生入学要求

课程信息

学制：须出席的在线/远程学习(16 个月)

学费：

开学时间：预计在九月 2022

申请截止日期：

留学地点：Run at the client site in the region of United KingdomUNITED KINGDOM,