• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).During the course you will explore such areas as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, co-ordinating and controlling the international marketing effort.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

所属院系

进入哪个院系学习？ School of Management and Marketing

中国学生入学要求

为来自中国的学生设计 For entry into Year 1 of Bachelor's degrees (Level 4), you will typically need to have a recognised International Foundation course from a UK institution or a Chinese institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%. Undergraduate Bachelor's degrees – IELTS 6.0 overall with a minimum 5.5 in each component.

课程信息

学制：全日制(4 年)全日制(3 年)

学费：£14,400.00 (¥ 128,843) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Main Site115 New Cavendish Street,Fitzrovia,London,City Of Westminster,W1W 6UW, England

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