• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice.We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

所属院系

进入哪个院系学习？ School of Management and Marketing

中国学生入学要求

为来自中国的学生设计 For entry into Year 1 of Bachelor's degrees (Level 4), you will typically need to have a recognised International Foundation course from a UK institution or a Chinese institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%. Undergraduate Bachelor's degrees – IELTS 6.0 overall with a minimum 5.5 in each component.

课程信息

学制：全日制(3 年)全日制含国外学习机会(4 年)

学费：£14,400.00 (¥ 128,843) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Main Site115 New Cavendish Street,Fitzrovia,London,City Of Westminster,W1W 6UW, England

院校相关阅读

• · 威斯敏斯特大学入学要求