全国统一学习专线 8:30-21:00
专业概况
在这里学什么？Our MSc in International Marketing with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
All subjects take an international view of marketing and focus on practical issues and current topics within international marketing as well as on key theories.
Core subjects studied will include:
Contemporary Consumers Strategic Marketing ICT Utilization with an SMR Context Marketing Logistics Branding and Communications Advances in Digital Marketing Project Management Research Philosophy and Practice Dissertation
In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.
Career
Our MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.
Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.
所属院系
进入哪个院系学习？ Edinburgh Business School中国学生入学要求
为来自中国的学生设计 A good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. IELTS - 6.5; Heriot-Watt English - C; PTE Academic - 58-64; TOEFL IBT - 90; Cambridge (New) - 176-184; Cambridge (Old) - FCE (grade A), CAE (grade C); Trinity ISE II - Pass in all components.课程信息
学制：全日制(1 年)
学费：د.إ78,750.00 (¥ 136,395) /年
开学时间：2022九月27日
申请截止日期：
留学地点：Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE
